How do we chose our lines?

That's simple. After riding and racing for 23 years, we know what we like and what is the best. Best from a riding perspective, from a warranty perspective, delivery/availability, specification by price point etc.

It would be very easy to carry any of the large bike companies (Trek, Specialized, Cannondale, Giant) since we are in a small town and not restricted by competition. They cover everything from a $99 12” kids bike to a $4500 mountain bike. It would be one stop shopping for us.

But we don’t do it that way, because we feel that there are best in class products available from the smaller manufacturers (Jamis, Maverick, Rocky Mountain, Orbea, Colnago). Often the larger the company, the more emphasis is placed on what makes money, not what rides best.